Lead Capital Partners Makes Platform Investment in Viva Day Spa + Med Spa

November 28, 2023

Nashville, TN and Austin, TX – Lead Capital Partners, LLC (“LCP”), a healthcare-focused private equity firm investing in the lower middle market, announced that it has made a platform investment in Viva Day Spa, LLC (“Viva” or the “Company”) in partnership with the Company’s founders and management team. The transaction marks the first platform investment out of LCP’s current capital raise.

Founded in 2005, Viva Day Spa + Med Spa has three spas in Austin and a new, fourth location in Round Rock, Texas. Viva offers a full range of award-winning treatments including massages, facials and spa packages. In addition, Viva’s curated menu of medical spa services features Botox, filler, microneedling, and laser hair removal with a focus on natural looking results.

“Our partnership with LCP sets the stage for strategic growth for Viva, which is uniquely positioned at the center of the burgeoning wellness and medical aesthetics industries,” said co-founder Laurie Aroch. “We selected LCP because of their shared commitment to maintaining the culture, core values and quality of care we have nurtured at Viva over the past 18 years. LCP’s impressive track record of partnering with management teams for long-term success aligns with our vision for elevating the Viva experience for our employees and guests in Austin and new markets.”

“We are excited to partner with Viva to support the business in its next phase of growth,” commented Pryor Smartt, Managing Partner of Lead Capital Partners. “Viva has built a best-in-class brand and loyal customer base rooted in delivering an exceptional customer experience. We look forward to working with the team to build upon Viva’s impressive legacy.”

Viva will continue to be led by the existing management team, including the Company’s co-founders. Petra Capital Partners and Harbert Credit Solutions invested alongside LCP in this transaction.

About Viva Day Spa

Established in 2005, Viva Day Spa + Med Spa is a leading day and medical spa with four locations in Austin, Texas. Offering a full suite of day and medical spa services, Viva has become a trusted destination for individuals seeking personalized care and transformative experiences. For more information, please visit www.vivadayspa.com.

About Lead Capital Partners

Lead Capital Partners is a lower middle market private equity firm focused on investing in healthcare services companies. LCP acquires majority ownership positions in founder-owned businesses providing those companies with a unique combination of capital resources, operating experience and a long-term investment horizon. LCP is based in Nashville, Tennessee. For more information, please visit www.leadcp.com.


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